Art Nouveau part 1

Theophile Steinlen's posters featured the bold simplicity of the Japanese print: planes of even color, crisp contour lines, and two dimensionality.

Theophile Steinlen
A La Bodiniere
1894
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Theophile Steinlen
Compagnie Francaise des Chocotats et des Thes
1895
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Theophile Steinlen 
Lait pur de la Vingeanne Sterilise
1894-1895
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Privat Livemont employed traditional use of the allegorical figure, tying commercial art to the fine arts & presenting a powerful sexual fantasy. His use of color was subtle with slight gradations, derived from & ennobling the product being advertised. Evocative sensuality, ethereal atmosphere, & young beauties wearing revealing, diaphanous drapery were integral to the unfocused atmospheric imagery of a fantasy beauty inhabiting an undefined space.

Privat Livemont
Bec Auer
1896
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Privat Livemont
Absinthe Robette
1896
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Privat Livemont
Bitter Oriental
1897
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Jules Cheret created brightly colorful posters with a wide range of hues, values & intensities. Frequent subjects were star performers from the world of dance, music & theatrical productions. His dynamic compositions & profuse colorism was influenced by Japanese Ukiyo-e woodblock prints & the French 18th century Rococo style. His version of Rococo is dramatic with an updated sexual energy. Text and image are spatially integrated with hand designed lettering. A minimal amount of text creates an overall feeling of jouissance (joyfulness), capturing the excitement of live performance.

Jules Cheret
Pantomimes Lumineuses
1892
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Jules Cheret 
Revue Fin de Siecle, Alcazar d'ete
1890
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Jules Cheret
Pippermint
1899 
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