The Psychedelic Poster & it's Nouveau Roots

Designs of the 1960's

• Berkeley 1965 exhibition of Art Nouveau work
• 1965 New York @ MoMA: included non-relational painting, OP art, minimalism, Responsive Eye

Mr. Bing- Why was he such an influence?

• mid 1600's to mid 1800's Japan was closed, isolationism
• seeing Japanese art/objects was brand new to the rest of the world
• Rococo taken to the masses
• new flatness, calligraphic line

Japanese prints' influence on Art Nouveau

• Ukiyo-e - floating cities (Districts in cities in Japanese E-do district, similar to Monmartre: entertainment, brothels, artistic area.)
• Moving from fine popular to applied arts
• more affordable to the masses, not just the wealthy
• actresses as subjects, kabuki actors
• vernacular, popular scenes from everyday life

Hokusai (Mt Fuji)

• organic line describing organic shape, highly stylized & symbolic
• lines like flowing smoke

Ando Hiroshige  "The Six Tama (Jewel)"
1850's
Closed off from outside influence, only influenced from other artists inside.

Berkeley 1960's: Mucha, William Bradley

• Kicked off Modern Art style, influenced textile & graphic designers, architects (more than just the same genre & medium - unlike a movement in painting)
• Psychedelic artists used Art Nouveau in the same way that Art Nouveau artists used Ukiyo-e

Lautrec & Monmartre documentary
Art Nouveau - organic becomes part of the structure (architecture)
Victor Horta Museum

Op art

• Bridget Riley "Fission" & "Movement in Squares"
• Victor Vasarely "Vega 200"
• Frank Stella "Fez (2)"   - non relational painting

minimalist sculptures
Donald Judd "Untitled (Progression)"

Gestalt (right before or after post-modernism) *word for the day to put in blog

• philosophers @ beginning of 19th century, stroboscope
• Max Werthheimer
• thinking about vision differently & it's physiological influences
• perceptual consequences to messing with light, etc.

Gestalt spelled with 3 different type faces:

• different typefaces come with different connotations
• typeface influences the meaning of the word to each viewer (varies with their relationship, memory of each typeface)

psychological

• integrated field, investigation of physiological perception

Graphic Design rules & consequence

Wimbledon University students - faces painted with lines to camouflage
gestalt vision
attachment with system of symbolic meaning

psychedelic posters
"Young Bloods" poster: values are all the same, creates vibration.
bringing value & contrast together

Non-relational painting means? It's no longer about communicating (symbollically or allegorically) but trying to effect the viewer physiologically. "Fez(2)"
Andy Warhol's "Exploding Plastic Inevitable"

Elaine Mays "The Wildflower"

Hokusai's & Kunisada's Ukiyo-e prints

Tiffany's glasswork

 Max, Moscoso & Mays psychedelic posters

 Albers Op Art